Email marketing and SEO are two of the most powerful tools in a marketer’s toolkit. When used correctly, they can help you increase website traffic, leads, and sales. In this guide, we will discuss five strategies for combining email marketing and SEO to get the most out of both channels.
Always Include Links
When you create email campaigns, make sure to link back to your website. This helps build up the backlinks for your domain and will make it more visible in search engine rankings. Plus, if users click through the links, they are more likely to convert into leads or sales. Links act as a CTA, or call to action, prompting users to visit your website.
If you’re going to add links to your email, keep the following in mind:
- Make sure the link works properly.
- Use anchor text that is relevant to your website, as this will help when it comes to SEO.
- Ensure that the link will direct users to the most relevant page on your website.
- Always use a different color and underline to draw attention to the link.
Next, you can incorporate SEO into your email campaigns by encouraging customers to leave reviews. Reviews are a great way to drive more traffic and visibility to your website, and they also help to improve your website’s ranking.
You can encourage customers to leave reviews by including a link in your email that will direct them to a review page. You can also include incentives such as discounts or freebies for customers who leave reviews.
Generally, people who receive your emails are already familiar with your business and are more likely to rate it positively. This will help you get more positive reviews, which can lead to more customers in turn.
Offer Exclusive Newsletter Content
You can use your email marketing campaigns to offer exclusive content to customers who subscribe to your newsletter. This could be anything from tips and tricks to informative blog posts. Why? Because it encourages people to keep opening your emails, and it can help introduce new customers to your brand.
If you’re not offering exclusive content, then you’re missing out on a great opportunity to engage and entice people. Why would people subscribe (or stay subscribed!) when you only ever offer content that can be found for free elsewhere?
Integrate Social Media With Email Campaigns
Social media can be a superb way to engage with potential customers, so why not use it together with email marketing? You can create social media campaigns that link back to email campaigns, or vice versa. This will allow customers to connect with you on both channels and provide another way to stay in touch.
Additionally, encourage subscribers to share content on social media. Among other things, this will build your profile and give readers a way to share content with their own followers.
Never Forget Your CTAs
We’ve mentioned them already, but it’s important to reiterate: CTAs, or calls to action, are integral when combining SEO and email marketing. As the best SEO company in Phoenix, Arizona will tell you, CTAs are the essential piece that drives customers to take action.
For example, an email address capture page should always include a call to action that encourages readers to enter their information. Furthermore, an email should always include a link back to the website, so customers can learn more. Without a CTA, your efforts are likely to fall flat.