While there are many pros to using voice actors in commercials, there are several cons. First, famous voices tend to occupy the room, which may need to be more desirable. They can adversely affect the brand image if the celebrity tweets about the company’s country or fails to engage with the audience. Therefore, it is best to use a mysterious voice.
Establish credibility in foreign markets
Using a famous voice over for commercials can increase brand recognition and credibility. When hiring a celebrity, a few things must be kept in mind, though.
For one thing, they will need the same training as another professional voice talent. In addition, the famed voices can increase the attention of a target audience. Most brands believe that their product or service will be better received by people who have heard the voice of a famous person.
A celebrity’s voice can help translate content into foreign languages globally. Additionally, a renowned singer can increase excitement about new products and services. However, some celebrities’ voices need to be more prominent, which can hurt the brand image.
Character voices can sell a product
Character voices can be an effective tool for selling a product in commercials. For example, Honda changed the voice of Fred Savage to that of John Cena, a rugged professional wrestler. Ford and Mercedes-Benz have also used voice actors; research if you’re considering using a voice actor in your commercials.
Reasons to hire a voice actor
There are many reasons to hire a voice actor for your commercials. For a commercial, you need a voice, but you also need someone prepared to put forth the extra work required to create an exciting piece. When choosing a voice actor, it is essential to consider their experience level and the type of project they have worked on in the past. While there are many great options for voice actors, some factors will help you narrow down your choices.
First, a voice actor knows your target audience better than you and can provide valuable advice on engaging your audience. They may also provide you with a sample script or write it from scratch. Many producers suggest giving them a draft of the commercial but leaving room for the voice actor to add their personality.
Another reason to hire a voice actor is the professionalism they offer. Professional voice actors spend years honing their skills and can engage a learning audience. You can also trust their talent will provide you with a high-quality end product.
Cost of hiring a voice actor
Costs vary depending on the type of commercial and voice talent. Experienced actors generally charge more than less-known ones. Also, they may charge a lower rate if the project lasts longer. Clients are often more willing to pay for the services of a celebrity than a less-known actor. For example, a Morgan Freeman voiceover for a documentary brings class and emotion to the piece.
Costs vary widely depending on the project, the talent, and the production company. In addition, professional voice actors have several business expenses. These may include home studios, studio space, editing equipment, and memberships. Therefore, they should be paid following their expertise and their time.
The amount a voice actor charges for a commercial can be based on the recording length and word count. The rate also depends on the voice actor’s union status. Therefore, checking with the voice-over union is recommended before hiring a voice actor. You can also find voice-over actors online. You can use these websites to compare prices.
