For them to be effective, your dealership’s offline marketing initiatives must still be measurable and have an impact on your online efforts. It’s great that many dealers are steadfastly committed to continuing to use time-tested marketing strategies like word-of-mouth promotion. By utilizing online elements, such as your website, you can ensure the effectiveness of your offline marketing initiatives.
The issue of how to measure website traffic presently, nevertheless, arises. Using web-based tools to track offline marketing is a terrific idea, as this post will detail. Below, we examine them more closely.
Setting up Google Analytics is crucial for tracking the effectiveness of your offline marketing, and many of the strategies included below for making sure it’s working makes use of Google Analytics to do so. Google Analytics will provide you with concrete information about your offline marketing efforts if you strategically incorporate your website into them.
Installing a tracking code on your website is the first step in configuring these analytics so that Google can collect data from it. You will receive an almost overwhelming amount of information and results from your website from Google. Consider speaking with professionals that are quite knowledgeable in Google Analytics.
This method is regarded as one of the simplest strategies to monitor your offline outcomes. It makes sense to designate a particular landing page and URL for your offline marketing campaigns. Additionally, these connections must be brief and simple to remember. If your dealership attends an event in person to meet with potential clients, you’ll probably bring some marketing materials with you, such as fliers, cards, etc. This is one example of how your dealership could use customized connections.
You can determine how many individuals visited this landing page after the event if you include the precise URL on these marketing materials. For print advertisements, you can take similar action. The amount of traffic generated by various initiatives may then be compared and contrasted, allowing you to determine which strategy is more effective.
By integrating this technique with Google Analytics, you will receive more detailed information on your visitors’ behavior in addition to the total number of visitors. For instance, it will display the bounce rate, conversions, and average time spent on a page.
Traffic From Other Sources
Another important sign of the effectiveness of your marketing methods is to look at the direct traffic, or non-referral traffic, to your website. Direct traffic indicates that the visitor didn’t arrive via social media, a typical Google search, or online advertising. Instead, they used a browser to search for your website directly. As a result, the visitor is already enough familiar with your dealership to be aware of and actively seek out the website. You will see results in this area of analytics if you have been promoting your website through offline marketing strategies, such as in-person interactions, advertisements, etc.
This is a terrific approach to monitor the success of a campaign if you’re utilizing a discount code in conjunction with a promotion you’re running. Use a special code that can be input on your website or by calling, for instance, if you are advertising in your neighborhood newspaper. You’ll then be able to identify the source of the traffic. It’s a good idea to have a separate code for each ad if you’re running several at once, such as on TV, radio, print, or fliers, so you can see where the most traffic is coming from.