Bigo Live has once again become the designated partner of Esports World Cup 2025. Users who follow 2025 EWC will receive relevant theme costumes during the event. With the influx of more and more users, this app is gaining more attention.
For users who pay attention to the live streaming function, choosing a live streaming platform is very important, and Bigo Live currently has 500 million users. Such app that allows viewers and anchors to create experiences together has become one of the most competitive live streaming platforms at present.
What Is Bigo Live?
Bigo Live’s parent company BIGOTECHNOLOGY PTELTD (referred to as Bigo) is headquartered in Singapore and has local offices in 15 countries and regions around the world, including Singapore, Malaysia, Japan, South Korea, Taiwan, India, Vietnam, Thailand, Indonesia, Philippines, Russia, the Middle East and Latin America. It owns the live streaming platform BIGO Live and the short video platform LIKEE.
Users
For live streaming platforms, users are always the primary criterion. Websites with more users are more likely to make anchors famous, but the anchors’ competition is also greater. Bigo Live is currently in its rising period. Although the number of users cannot be compared with platforms such as Twitch and YouTube, Bigo Live also has its own advantages, it has a user group dominated by young men from all regions of the world, and they are more willing to reward anchors by Bigo Live Top Up.
For anchors who join Bigo Live, they can not only earn income, but may also can grow with Bigo Live and become the top anchors of this platform.
Friendly To Live Streamers
Compared with other live streaming platforms, Bigo Live has a higher overall user quality. It targets high-quality users around the world and more effectively avoids anchors being harassed by users offline. Although users can reward anchors through buying Bigo Live Top Up at EZG, there is no strong inducement, and it is truly a safe platform and safe live streaming.
In addition, Bigo Live platform has a large amount of traffic, and anchor cooperation and activities are all officially arranged. Popular hosts can get more push notifications, and they don’t need to top up to get on the front page, which can provide hosts with a fair competitive environment.
Core Functions Of Bigo Live
The core gameplay of live broadcasting on BIGO LIVE is still the host’s performance and audience rewards, but it has many innovations in the details of the process.
For example, there are four main channels in its app: Popular, Explore, Fun, and Me. Under Popular, there are sub-channels such as nearby live broadcasts, multi-person live broadcasts, two-person PK live broadcasts, and game live broadcasts.
For example, when the host’s level reaches a certain star, a limited-time treasure chest competition event can be opened. Users in the live broadcast room need to complete actions such as following, leaving messages, sharing live broadcasts, or sending gifts to “extend life” and open the treasure chest. The prizes will be divided between the host and the user, which greatly enhances the interactivity.
Mainly Amateur Hosts
Most of the hosts on BIGO LIVE are amateur hosts, and the presence of guilds is relatively low, and the hosts’ live broadcasts are more casual.
Although there are PK projects, the interaction between hosts is mainly about making friends. Because of the wide distribution of users, BIGO LIVE will present unique characteristics in different regions. Some users even imitate the form of live e-commerce and introduce products to the audience.
Monetization Methods
BIGO LIVE’s currency system consists of three parts: Diamond, Bean, and Coin. Together with the star rating of the anchor, daily tasks, the level of the audience, and various activities, they constitute the flow of money on the platform.
It also has a mechanism for giving away Diamonds and Comment Medals for free, which will be given away every once in a while, so that free users also have the opportunity to experience live broadcasts and interact with anchors, while whale users can enjoy more privileges through Bigo Live Diamonds, so that users of different levels can find a way to participate on the platform that suits them.
From the data, BIGO LIVE’s performance is also very impressive. Its annual revenue in 2018 is likely to exceed 600 million US dollars. In January 2019, its downloads ranked 7th on Sensor Tower. It was selected as the top 10 global popular mobile application revenue in December 2020, and in the first three quarters of 2022, BIGO sector achieved a cumulative net profit of 230.4 million US dollars.
It can be seen that BIGO LIVE has demonstrated strong strength in terms of user growth, commercial realization and market influence. This is also good news for anchors. Relying on a strong and reliable platform will not easily lose fans, making their income more stable.
For small anchors, BIGO LIVE will be a great platform because it has many preferential measures for small anchors to help them stabilize on this platform. For big anchors, BIGO LIVE takes 35% of the audience’s gifts, which is less than TikTok. If you get 10,000 USD in gifts, you can get 6,500 USD.
Although BIGO LIVE is in its rising period, it still has some shortcomings, such as poor user guidance of the app and lax content review of creators. With the participation and feedback of more users, maybe they will correct these problems.
